Built to Elevate
Alturea is a boutique consulting partner for tour operators, hotels, restaurants, and any service-oriented businesses.
We help companies shape service with purpose — from defining what excellence looks like to designing how it is experienced, delivered, and sustained.
Alturea brings together strategy and creativity to help brands stand out in their industry through service that is distinctive and intentional.
OUR SERVICES
Two focused consulting approaches
Foundation Programs
Designed for smaller businesses or quick engagements.
Focused on specific needs such as product/experience design, quick strategy input, or light advisory.
Ideal for boutique operators, restaurants, or companies considering new concepts.
Immediate impact without the scale of a full consultancy engagement.
Signature Solutions
Comprehensive, strategic, and transformational.
Full audits, customer journey mapping, service playbooks, product/experience portfolio development, and long-term advisory.
Best suited for businesses seeking to define or elevate their service culture.
Signature Services deliver depth, structure, and lasting competitive advantage.
Foundation Programs
Flexible entry points for businesses seeking clarity and momentum.
Designed for focused projects, offering high-impact support without the scale of a full consulting partnership.
1
Creative Sprint
An intensive, collaborative sprint to generate and refine new ideas — from signature offerings to meaningful improvements in how service and experiences are delivered.
Ideal for businesses seeking fresh thinking, creative momentum, and tangible outcomes in a short time.
2
Quick Advisory Session
A targeted session addressing one specific challenge or opportunity, designed to bring clarity, direction, and immediate next steps.
Best suited for leaders who need fast, thoughtful input on a pressing issue.
3
Ongoing Support
Monthly access to Alturea’s expertise for feedback, refinement, and idea development — without committing to a long-term partnership.
Designed for businesses that value continuity and perspective, at a lighter pace. The support is fully customized to your needs.
Signature Solutions
Alturea’s most in-depth work — structured, strategic, and transformational engagements
designed to create lasting clarity and meaningful progress.
1
Experience & Service Audit
An in-depth review of your current offerings, guest journey, and service delivery — identifying strengths, gaps, and opportunities for improvement.
Insights can be supported by targeted workshops or training sessions to address immediate priorities.
2
Service Playbook
A collaborative engagement focused on shaping your service identity and aligning it with how your business operates day to day.
This includes mapping the end-to-end journey, defining key moments that matter, and translating vision into a clear, practical playbook that guides leadership and teams with consistency and intent.
3
Advisory Partnership
An extensive, ongoing advisory engagement providing strategic perspective, creative input, and continuous refinement over time.
Designed to support decision-making, evolve offerings, and ensure service standards remain aligned as the business grows and evolves.
About Alturea
Meet Andrés Pelaez, our Founder/CEO
Andrés has worked at the intersection of service strategy, creative direction, and experience design within luxury travel and hospitality for over a decade.
With a strong understanding of both operations and human experience, he approaches complex service environments with clarity and calm, turning logistical challenges into thoughtful, high-touch moments.
Known for questioning the status quo, Andrés identifies where service falls short and transforms those gaps into opportunities that elevate both guest experience and service culture.
He is driven by a long-term vision to help position Iceland and the Nordics not only as destinations of extraordinary nature, but of world-class service.
CONTACT US
If you’re exploring a new idea, facing a specific challenge, or simply curious whether Alturea is the right fit, you’re welcome to get in touch.
